Tuesday, June 14, 2011

Wendy Clark

Wendy_clark-1 Senior Vice President, Integrated Marketing Communications & Capabilities
The Coca-Cola Company, Atlanta, Georgia USA

Wendy Clark is certainly one of the world’s most influential women in advertising.  As Senior Vice President, Integrated Marketing Communications and Capabilities at The Coca-Cola Company, she oversees global design, marketing communications, media, sponsorships, interactive marketing and marketing of the Live Positively sustainability platform.

During the two-and-a-half short years since she joined the company, Wendy has championed a number of extraordinary projects.  Among them is the successful global launch of the Coca-Cola "Open Happiness" campaign, which has run in all markets that collectively represent 100% of Coca-Cola's volume.  The company also launched its first-ever global mobile marketing campaign, and its 2010 FIFA World Cup program represented The Coca-Cola System's largest-ever marketing activation.

Her team is leveraging the power of holistic design, working to align the company’s ad agencies under a new value-based compensation model, and driving great adoption and understanding of digital media with a "fans-first" mentality.

Her latest project, which she discussed at the TED WOMEN Conference in Washington this December, focuses on how the need for a global brand to ally with social change.  Called 5 BY 20, the ambitious initiative underscores Coca-Cola’s global commitment to empower 5 million women entrepreneurs by 2020. The project aims to give millions of women opportunities to reach their potential, to support their families and to strengthen their communities- and inspire millions more to do the same.

She says, “It is the responsibility of a corporation our size to use its scale for good and also meet our massive business ambitions.”  Coca-Cola’s 2020 goal is to double is business.

“The three main barriers to women entrepreneurs is access to finance and credit, basic business and marketing skills, and mentorship."  She continues,  "Certainly, Coke can help with all of these areas, but we are also calling others to join at 5by20.com.”

Prior to joining The Coca-Coca Company, Wendy Clark was the Senior Vice President of Advertising for AT&T, the world's largest telecommunications company, where she oversaw "Your World. Delivered."-- the most ambitious re-branding and advertising campaign in the company’s history. Wendy's efforts were recognized in November 2007 with her induction into the American Advertising Federation's (AAF) "Advertising Hall of Achievement."

 Before her move to the client side, Wendy served as the Senior Vice President and Director of Client Service at GSD&M, a nationally acclaimed advertising agency based in Austin, Texas.


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